The Dedicated
Digital Network for Women's Sports
Role
Solo UX UI Designer:
User Research
Journey Mapping
Wireframing
Information Architecture
Interaction Design
Design Systems
Prototyping User Testing
Timeline
4 months
Overview
I was hired by She is Action team to design the MVP of a new innovative platform from the UK, that aims to unleash the sporting ability that is locked inside all women, by breaking down the barriers that stop them participating in sports.
The initial vision was to create an online community platform to be the home of women’s sport, providing the most accessible recourses and connecting woman together.
The Problem
Women’s sports is a hot topic, but despite the number of resources catering to them, businesses still struggle to overcome the barriers of getting more women active, especially in radical sports.
Disappointingly, research carried out by She Is Action team found a majority of women surveyed mentioned at least one sport they wanted to try that they had been put off participating in.
Why? Barriers cited by women as preventing participation included body image, fear of being judged as a beginner, lack of knowledge on how to get started, and no one to go with.
My Process
Discovery and Analysis
Research and surveys
Competitors research
Persona development
User journey mapping
Concepting
User flows
Wireframes
Defining the creative direction
Client feedback cycles
Outcome
Design system
Final high fidelity designs
Prototyping
User testing
Research
“She Is Action” Survey Results - Oct to Nov 2022
The Audience
We conducted a survey focusing on women aged 18-65+, mainly from the UK and central Europe, with interests across a variety of sport disciplines. This survey included more than 10 questions that helped us understand our target audience, and the pain points that they face.
The audience was asked if women’s sporting content was important to them. Of the respondents who answered “yes”, a further 92% of those said that they found mainstream media / content too male focused.
Respondents were asked which of a set of options (if any) had put them off participating in the sports.
Framing the Problem
5 Ws Framework
Concepting
Designing the user flows wireframes consists on defining the information architecture of screens. I explored various navigation approaches to determine the best experience for the user.
I collaborated with She is action team along the way to validate concepts and gather feedback to continue improving the experience.
Design System
The Solution
Landing page
Creating a new platform that brings women closer to the resources they need, and each other, empowering them to confidently participate in sport at all levels.
Easy to navigate, the platform will bridge the gap between businesses and their target audience, while connecting likeminded women.
Browse members
She Is Action will offer members an indexed resources management platform, using digital technology to match specific content. From a database of aggregated resources based on needs such as location, interest and skill level.
Newsfeed and article
Members Profile
Search feature
Top Stories | Brand Profile
Let’s collaborate!
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